THIS AIR-PURIFYING BILLBOARD LAYS WASTE TO CONSTRUCTION SITE POLLUTION BY JOE BERKOWITZ A new initiative from Universidad de Ingeniería y Tecnología (UTEC) and agency FCB Mayo does more than advertise–it cleans up the very air we breathe. 0 NOTES 1 PIN 11 PLUS 105 TWEET 137 LIKE Share 84 SHARE Last year, Universidad de Ingeniería y Tecnología created a water-producing billboard in Peru. The environment-friendly effort eventually earned one Bronze and four Gold Lions at Cannes. Now, UTEC is giving Peruvians a breath of fresh air. Created once again with the help of agency FCB Mayo in Peru, the new effort is a response to an under-the-radar health hazard surrounding the country’s current […]
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